We pulled traffic and Google Search Console data for the last 90 days. The site gets about 4,200 visitors a month. Of those, 3,250 are on mobile. Mobile bounce rate is 78%.
The biggest single problem isn't the design — it's that the site renders the desktop layout on a phone, the phone number isn't tappable, and the only thing on the page above the fold on mobile is a stock photo of two men shaking hands. None of those are hard to fix.
At your current job size ($340 average), recovering even 15 jobs a month from the mobile traffic that's already finding you is roughly $5,100 in monthly revenue — for a one-time fix that takes us about ten days.
The detail starts on the next page. If you only have five minutes, skip to §05 — that's where we tell you whether you need a new site at all.
This is what a first-time customer sees on a phone, the moment they land. We've numbered the things we'd change.
Your CSS has no responsive breakpoints. On a 390-pixel screen, the page loads as a tiny, zoomed-out version of the desktop. The customer has to pinch-zoom to read anything. 77% of your traffic experiences the site this way.
Your site is on HTTP, not HTTPS. Chrome and Safari display a "Not Secure" warning in the address bar. Google has been demoting non-HTTPS sites in search since 2018. It's also why the contact form silently fails on iOS — Safari blocks form submissions to insecure endpoints.
It's plain text inside a heading. On mobile, a customer with a leaking pipe has to memorize the number, switch apps, open the phone dialer, and type it. About half of them don't.
tel: link, add a sticky bottom-bar "Call Northgate" button on mobile. Two hours."Drain cleaning," "water heater repair," "sump pump installation" — every service is a bullet point on the homepage. Google has nothing to rank for "drain cleaning Milton" because there's no page about drain cleaning, just a mention.
Your hero image is a 4.1 MB JPEG. Total page weight is 5.8 MB. On a phone on LTE, the largest contentful paint is 6.2 seconds — three times the Google "good" threshold. By then, two thirds of mobile users have bounced.
Your site has no LocalBusiness, Service, or OpeningHoursSpecification schema. Google has to guess from the page title that you're a plumbing business. Schema is what gets you the rich snippet with stars, hours, and a "Call" button right in the search result.
Eight images on the site, all licensed stock. The handshake one shows up on roughly 40,000 other plumbing sites — we ran a reverse image search. A customer can tell. Real before-and-after shots of jobs you've actually done will outperform any stock library.
Small thing. But it's one of the first signals a careful customer scans for when they're trying to figure out if a business is still operating. "Last updated seven years ago" is the wrong answer.
If a full rebuild isn't on the table this quarter, here's the order we'd touch things — biggest payoff for least effort first.
Three of the eight problems above can't really be fixed without a rebuild. The rest are workarounds. Here's what we'd actually do.
A full Signature Site rebuild solves issues 1, 2, 4, 5, 6, and 8 in the base price. Issue 3 (tap-to-call) and issue 7 (real photos) get done as part of the build — no separate quote. You'd ship in two weeks and the $450 you paid for this teardown comes off the deposit.